Warner/Chappell Music has announced that Eric Mackay has been promoted to executive vice president, Global Digital Strategy.
Primarily based in London, Mackay will continue to report directly to Jon Platt, the company’s Chairman and CEO. Mackay will lead the publisher’s global digital strategy, and expand its commercial partnerships for the benefit of its songwriters. He will oversee Warner/Chappell’s global digital team, which handles the company’s relations with established and emerging digital service providers.
Jon Platt said: “Our mission is to grow, reward and sustain a thriving creative community of songwriters, whose songs power an entire global entertainment ecosystem. That’s what makes this such an important appointment; Eric’s strong relationships in the digital world and deep understanding of technology will help us open new opportunities that properly recognize the value of songwriting and music. Eric is part of a new generation of future-focused music executives, and I’m very pleased to acknowledge his unique talents as a member of our senior leadership team.”
Eric Mackay said: “I’m delighted to be working with Jon Platt and the fantastic digital team at Warner/Chappell and I’m incredibly excited about developing our truly global digital strategy. There are a vast number of innovative services who are inventing different ways for fans to enjoy music and our goal is to partner with them to help drive more revenues and exposure for our stellar roster of songwriters. We’re at a crucial time, with digital services better appreciating the pivotal role songwriting plays in their success, and I believe we’re the publisher of choice for songwriters looking to maximize the value of their works through digital platforms.”
Mackay started his time at Warner/Chappell in 2015, as head of digital, Europe. He was promoted to vice president, digital, Europe, Middle East & Africa, and Asia-Pacific in September 2016. Previously, Mackay has worked at companies including Vevo, CELAS, White Noise and Integral Management. He holds an LLM with Distinction in Entertainment Law from the University Of Westminster.