'Glastonbury opens doors to streaming': Warner Chappell Music execs on the festival's impact

'Glastonbury opens doors to streaming': Warner Chappell Music execs on the festival's impact

Glastonbury is back after a year off and it’s going to be a crucial date in the festival calendar for several returning artists.

It’s set to be a huge moment for Stormzy – Friday (June 28) night headliner – and Liam Gallagher, who’s second on the bill on Saturday (June 29). Both artists are signed to Warner Chappell Music in the UK and are back with new music ahead of sophomore albums.

“Historically those big, flagship live performances always have an impact,” said Rich Robinson, EVP, sync and creative services, Warner Chappell Music. “With the huge TV audience, it’s all about reach. Sometimes it’s hard to navigate through streaming platforms and TV channels, but something like that pushes its way through culturally. It’s super-important for our writers to make sure that those moments are embraced and that as many people hear those songs as possible – that’s our job, we’ve got great songs and we want people to hear them.”

It’s a great way to solidify our writers’ and artists’ position in the marketplace

Tim Hayes

In 2017, 20.9 million people watched Glastonbury TV coverage across the BBC channels.

Stormzy is currently making a chart impact with his two new tracks, Vossi Bop and Crown. Liam Gallagher's Shockwave peaked at No.22 earlier this month (24,236 sales - OCC).

“Glastonbury opens doors to streaming,” said Tim Hayes, outgoing creative and licensing executive, sync, Warner Chappell Music UK. “We’ve got stormzy, who’s one of our writers, headlining on the Friday night. It’s on BBC One, so my mum will probably watch it and then go on Spotify, Amazon Music or Apple and listen to Stormzy. It opens doors for people on streaming services. Hopefully, Stormzy will be playing new material, so I’m sure everybody will be tuned in to that. It’s a great way to solidify our writers’ and artists’ position in the marketplace, but also to get the music out there and listened to by more people.”

To read our interview with Emily Eavis on the power of Glastonbury pick up the latest issue – or subscribers can click here.

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