Pursehouse will focus on creative opportunities for Sentric’s network of writers – ranging from traditional signings to sub-publishing and 28-day users - and executive-level duties including business development and client servicing.
It is one of several appointments at the music publisher.
Previously head of product partnership & RightsApp, Sabine Douglas has been promoted to head of business operations. Her new responsibilities include working across all divisions to implement new workflows and business processes, developing strategic objectives across the business and integrating new opportunities. She will continue to manage RightsApp and Sentric’s development team.
New hires at the company include Ashley Smith, who joins as finance manager, while Luke Montague joins as royalty manager to head up the royalty team. Montague joins from Warp, having had previous roles at Downtown Music Publishing.
Sentric’s finance director Stuart Chandler has been appointed to the company’s board of directors.
Meanwhile, the company’s head of rights management, Phil Rose, has been appointed to the Board of the Music Publishers Association.
Sentric Music Group CEO Chris Meehan said: “Sentric has undergone a period of rapid expansion both in terms of our global footprint and the size and depth of our music catalogue. Our tech team alone has increased by 200% in the last 12 months. These latest staff promotions and additions will bolster our growth and ensure our clients continue to receive excellent creative and business support across the board.”
Last year saw Sentric ink strategic deals with IQ Music, Black Rock Publishing and Riptide Music Group, as well as launching its white label publishing platform RightsApp to establish Sentric Music Group.