Abbey Road Studios has announced that Barcelona-based tech company Broomx is the latest partner to join its Abbey Road Red programme.
Broomx Technologies has created the MKplayer360, a virtual reality projection device that uses a patented end-to-end rendering process and fish-eye lens to project immersive visuals.
Karim Fanous, innovation manager at Abbey Road Red, said: "Everyone has the same reaction that we did when first experiencing the MKplayer360: 'Wow!'. The visual experience is rich and hypnotic. We want to help the team match that with sound and go from mono, where they are now, through stereo to fully spatialised audio, the exact same journey we are taking here at Abbey Road Studios, which began back in 1931! With that and our other incubation plans, we are excited to help them reach the next level in their journey."
Controlled with a smartphone app through which users can alter the viewpoint and choose content, the MK Player360 does not require users to wear goggles or a headset.
The six-month programme will see a closely coordinated effort between Abbey Road Red and Universal Music Group and will help Broomx match the MKplayer360's visual experience with audio. It will also help develop content and business growth strategies.
Glenn Cooper, senior director of business development & strategic partnerships at Universal Music UK and board member at Abbey Road Red, said: "The enjoyment of music, especially live music, is always enhanced when it is a shared experience. When I saw the demo of the MKplayer360 I was keen to work with the Broomx team to introduce this amazing piece of technology to our labels, artists, creator network and strategic partners. I believe they have created a game-changing product that has the potential to deliver an IMAX-style immersive experience for the home entertainment market.”
Diego Serrano, CEO at Broomx Technologies, added: "While bringing a game-changing way to create immersive spaces, we’ve realised how important it is to connect with the right people globally, embrace top-notch knowledge and to be passionate about making a difference. That’s what we’ve found in Abbey Road Red and Universal Music Group. Their top tier profiles share our dream of creating multisensory spaces, where the integration of spatial audio with our projected VR device, is the next step towards VR and 360 mainstream adoption."