The Manchester Arena has been renamed the Phones 4U Arena after a multi-million pound sponsorship deal with the mobile phone retailer.
As part of the partnership, the venue will be refurbished inside and out, as well as being fully re-branded.
Owned by SMG Europe, the venue is Europe’s largest indoor venue with a capacity of 21,0000 and attracts more than one million customers a year.
It has hosted shows from the likes of Coldplay, Take Take, Beyoncé, Justin Bieber and ...
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