'Technology has changed the way we do business': UTA's Joe Kessler talks research and digital strategy

James Hanley

Ahead of his appearance at the Music Week Tech Summit, Joe Kessler, global head, UTA IQ, opens up about the analytics and media intelligence his department works on... 

Joe Kessler has a confession to make.

“I am particularly interested in the secondary ticketing market,” he tells Music Week. “Because there is a point of view that it is a more organic version of supply and demand than the [primary] ticket market. That might be a controversial statement, but we’re ...

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