'Technology has changed the way we do business': UTA's Joe Kessler talks research and digital strategy

James Hanley

Ahead of his appearance at the Music Week Tech Summit, Joe Kessler, global head, UTA IQ, opens up about the analytics and media intelligence his department works on... 

Joe Kessler has a confession to make.

“I am particularly interested in the secondary ticketing market,” he tells Music Week. “Because there is a point of view that it is a more organic version of supply and demand than the [primary] ticket market. That might be a controversial statement, but we’re ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...