The Box Network has struck a promotional partnership with Netflix to release a new mini documentary series named Bronx Tales, which charts the genesis and rise of hip hop.
Debuting exclusively available on the Box Network’s brand new digital platform BeBox, Beonx Tales explores the origins of hip hop and features some of the UK’s most prominent urban artists, including Dizzie Rascal, Big Narstie, D Double E, Megaman, Lady Leshur, Akala, Kent Jones and Grandmaster Flash.
The media partnership was negotiated and brought together by MEC and also promotes Netflix’s upcoming release of The Get Down.
Matt Rennie, The Box Plus Network managing director, said: “We’re delighted to help celebrate this incredible Netflix original series, documenting some of the most iconic moments of the history of Hip Hop. We were a little taken aback by the amount of interest current UK talent had in participating – clearly these events are still having an ongoing and meaningful impact on popular culture today.”
Dan Holt, digital planning director, MEC UK, added: “We are extremely excited to be teaming up with Box Plus to help promote Netflix’s highly anticipated release of The Get Down Season One. We needed to engage a younger demographic, and Bronx Tales will help us to achieve this, by getting this audience excited about the show and increasing their understanding around the influence of hip hop’s origins in the 70s to today’s music. This is a great example of a truly integrated partnership, spanning TV, VOD, radio, digital and social.
The series will premiere on BeBox on August 8, followed by the first UK broadcast on 4Music on August 10. The entire short form series will also air exclusively as a full 22-minute documentary during The Box Plus Network’s Hip Hop Season on KISS, 4Music and The Box.