The Box Plus Network has today (May 1) announced their continued partnership with The Great Escape, taking their Box Fresh campaign – which supports emerging artists through original content and significant airplay support – to the Brighton event for a second year.
Artists including Tom Grennan, Samm Henshaw, Superorganism, Tom Walker and Tom Tripp have been confirmed to play The Box Fresh stage at Brighton venue The Old Market. Tom Walker will feature across the network as the Fresh Focus artist for June.
Box will also shoot a special, Brighton-based episode of Fresh Forward celebrating this year's Great Escape Festival, including pre-recorded live performances from Tom Greenan and Tom Walker. Vick Hope will be joined by a selection of The Great Escape artists on location at the Box Fresh stage and from locations across Brighton throughout the festival weekend.
Speaking about the partnership, Matt Rennie, managing director at The Box Plus Network, said: “In 2017 we committed ourselves to investing in fantastic new and emerging talent. We loved it, our audience loved it and we got to work with some amazing talent, such as Tom [Grennan]. One year on and we’re excited about the possibility of doing even more. The Great Escape festival is so vibrant and exciting and is a crucial spring board for so many talented new artists. We can’t wait to see who we find and look forward to introducing them to our 15 million viewers.”
The Great Escape festival is so vibrant and exciting and is a crucial spring board for so many talented new artists
Matt Rennie, The Box Plus Network
Emma Seccombe, senior marketing manager, Insanity Records, added: “Box Fresh was an integral and all-rounded introduction to promotion for Tom. It gave him the opportunity to tell his story and show off his personality with fun interviews and b-roll, and his musicality with live sessions and a cover - an area that is so important yet limited for new artists.”
Box Plus’ flagship live show Trending Live, will also feature artist interviews and performances from acts appearing on the Box Fresh stage and the wider festival in the run up to the event in May.
In March, the Box Plus Network announced that it would be repositioning 4Music as a youth music and entertainement destination. You can read Music Week's coverage here.