The singer said that he was immediately drawn to the entrepreneurial spirit and passion that the founders of the hand crafted Dominican rum brand had for developing a world-class product.

"Rum is a sexy category," said Iglesias. "It's all about escape: the islands, sun, sand, water, relaxation. With Atlantico Rum's quality, there's an added classic Caribbean sophistication that I really relate to".

Enrique Iglesias currently appears in the brand's Discover Your Atlantico marketing campaign, which features the tag line "The ...