As part of the deal, Iluvlive will feature on Flava two times a day in two dedicated shows: the Iluvlive Showcase, a 10-minute round up of the last event; and Iluvlive Represents, four one-hour shows introduced by Ras Kwame featuring music videos and live performances.

Iluvlive said that the deal will give it a marketing platform to take its events to a wider audience, as well as investment to roll the brand out to larger quarterly events in London and ...