Gracenote is to power advanced music recognition for streaming platform Mixcloud.
Using Gracenote MusicID, Mixcloud will be able to more accurately identify copyrighted audio content to ensure correct royalty payments to rights holders.
Mixcloud, which recently signed a licensing deal with Warner Music, has more than12 million DJ sets, radio shows and podcasts.
“We’re living in a world where user-generated content is growing exponentially, but most traditional catalogue streaming services are not focusing on this enormous area,” said Nico Perez, co-founder and director of content at Mixcloud. “At Mixcloud, we've invested a lot of energy in the technology around user generated content to properly identify and pay the creators what they're owed, and we're thrilled to add Gracenote as a new partner to help solve this difficult problem.”
Brian Hamilton, GM of music and auto for Gracenote, said: “Mixcloud has emerged as the destination for both established and emerging radio presenters and DJs to present their shows and mixes to fans around the world. Being a platform that focuses on helping curators breakout and find new audiences, Mixcloud recognizes the importance of being able to connect royalty payments to the proper rights holders and we are confident that Gracenote MusicID can help them address this important issue.”