Xiami Music – part of the Alibaba Group – will become the first music streaming service in China to adopt MQA, the hi-res audio technology company which prides itself on delivering master-quality music in a file small enough to stream.
MQA will be introduced into the SVIP tier of Xiami Music iOS and Android apps. All users will be offered a free trial for a limited period, and can then subscribe to the SVIP tier to continue to access all MQA music.
Xiami Music’s library contains over 500 million playlists and 20 million songs. An official press release stated that prior to this agreement, “China is already the fourth largest market for sales of MQA devices”.
Speaking about the implementation, Long Yang, director of Xiami Music said: “We are very proud to be the first music service in China to offer MQA, as we continue to push the technological boundaries in pursuit of improved sound quality to benefit our music fans and all musicians on our platform.”
Mike Jbara, MQA’s CEO, added: “MQA is a consumer-centric technology company, driven by a commitment to deliver the master recording all the way through to the music fan, wherever and however they choose to listen – and it was clear from our first meeting that the Xiami team shared our vision. Many of MQA’s current device partners have successful and growing relationships within Alibaba’s e-commerce businesses, so this collaboration is the perfect platform on which to create a complete MQA ecosystem for the Chinese consumer market.”
Earlier in the year, it was announced that MQA technology would be integrated within BlackBerry’s QNX Acoustics Management Platform, which is used by manufacturers to build software solutions for connected and autonomous cars.