The Orchard has announced a worldwide agreement with German independent label SPV to distribute its catalogue digitally.
Founded in Hanover in 1984, SPV is one of the world’s largest independent rock labels with an expansive catalogue including releases by Whitesnake, Sepultura, Motörhead, Alice Cooper, Everlast, Monster Magnet, UFO, Magnum, Prong, Running Wild and The Scorpions. The Orchard now operates in more than 30 markets around the world.
Manlio Celotti, managing director of The Orchard, Europe, said: “It is an absolute honor that SPV has chosen The Orchard to handle its digital distribution worldwide and we are excited to be working with Frank Uhle’s great team and fantastic artists and catalogue. I firmly believe that the constellation we have created provides exactly what SPV and their artists need to reach an even wider audience. We look forward to rocking the digital world and driving growth opportunities for SPV and its artists and labels."
"We are excited about the new digital opportunities this cooperation offers us and our labels,” SPV CEO Uhle added. "Alongside The Orchard’s centralised platform and passionate global team, we feel that our catalogue is best positioned for a healthy and prosperous digital future.”
Brad Navin, The Orchard’s CEO, commented: “The Orchard could not be more excited to drive SPV’s major upcoming releases and renowned catalogue with the digital support they deserve. As metal continues to become a major player in the digital landscape, we look forward to working closely with the SPV team to help their artists thrive."
SPV’s portfolio includes several in-house labels, including metal imprint Steamhammer, as well as Oblivion, Long Branch Records, SPV Recordings and Laute Helden.