Mobile app creation and marketing platform Mobile Roadie has announced two major appointments in the form of new CEO Gino Padua and new CTO Vova Soroka.
The platform, a division of Intellectsoft (which acquired Mobile Roadie in 2015), has been used for a variety of artists, production and venues, such as Taylor Swift, Red Hot Chilli Peppers, Wicked, the Apollo Theater, Bon Jovi, and Rascal Flatts.
Joining from mobile app solution provider AppsFreedom, Padua has also been part of the Intellectsoft family for the past three years, advising the company through its recent expansion and record-breaking sales growth. He previously served as chief revenue officer, where he was tasked with advising the company through its recent expansion and record-breaking sales growth.
“We are pleased to integrate Gino even further into the Intellectsoft family and grow the Mobile Roadie brand under his vision and leadership,” said Intellectsoft COO Uri Soroka. “Gino is passionate about helping organisations create unique mobile experiences for their customers, employees, and business partners. We are confident that he will take Mobile Roadie to even greater heights.”
Padua brings with him over 20 years of experience in the tech and services sector, having held a number of executive management, sales, marketing, business development and client services posts.
“With new investments in our global infrastructure, product innovation, and client services, Mobile Roadie is uniquely positioned to lead the market,” said Padua. “Our team will be laser- focused on optimising the performance of our platform for all Mobile Roadie users, along with working closely with our customers to create new and unique user experiences for their brands.”
Soroka, meanwhile, joins the team from Toluna where he served as VP product management and later as VP of development operations. There he contributed to the creation of Toluna’s online market research products with a focus on analytics and online communities. Previously, Soroka spent 16 years at blue-chip technology leader IBM. While there, he worked with IBM’s Collaboration Technology team to research emerging innovations in mobile, video, and social networking platforms and capitalise on those trends. Most recently, he led the Global Technology Unit in the IBM Israel office.
“Our goal is to make it easy and accessible for anyone to build a mobile app and engage with their target audience, whether it’s a brand seeking to connect with its consumers or a band looking to share its music with fans,” said Soroka. “In addition to offering a seamless app- building experience, we want to provide app owners with the opportunity to test out new technology innovations that might not be mainstream yet. We are also very excited to roll out a new advanced analytics and user engagement system later this year, which will allow app owners to make strategic engagement decisions based on real-time user data and trends.”
Mobile Roadie recently launched a redesigned website and will announce new pricing options and product capabilities in the coming months, including new themes, improved colours, robust designs, improved security, bug fixes, and app code optimisations. In addition, the firm will roll out a new advanced analytics reporting system later this year.