Can YouTube king KSI take on the music business and win?

Ben Homewood

KSI can’t rap. KSI can’t rap...”?

YouTube megastar and multi-millionaire KSI is in his bedroom in London, reeling off the reasons why his music career will never take off. He’s talking loudly, with serious glee. Lockdown has given him time to gather his thoughts and he’s firing them straight at Music Week.

“The thing always used to be, ‘KSI can’t rap’, now it’s, ‘KSI can’t make a song without a feature’. I have to constantly prove people wrong.”

The ...

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