As The Box Plus Network launches Box Fresh, its new music campaign for 2017, managing director Matt Rennie has stressed its importance for the music industry.
“For a platform like us with access to 15m people every month, I think labels and artists need people like us and Radio 1 and our other competitors to invest our time in helping artists cut through into the mainstream,” Rennie told Music Week.
In the interview, which can be found in this week’s edition or read online here, Rennie went on to acknowledge the difference between The Box Plus Network’s role and that of the labels.
“For them [labels] it’s not only getting an audience for new music but translating it into sales and that whole curve,” he said. “We’re kind of privileged in that we just have to find music we like and our audience will like, and there’s lots of that out there.
“There’s still lots of talent out there,” he continued. “Translating it into sales is a separate issue, but I would definitely love some of the new artists we work with to get mainstream success.”
Box Fresh is designed to put more emerging talent across the network, with the dual aim of boosting the acts and satisfying audience desire for new music. It launches officially on January 31, when a 60-minute show titled Box Fresh 2017 Spotlight will begin airing, featuring live video footage and profile pieces on Fatherson, Tom Grennan, Declan McKenna and Jerry Williams.